I believe that writing good and engaging topics should focus on three main ideas:
- Headlines
- Content
- Flow
It is important to grab your readers attention. Many times if a headline isn’t interesting, The reader will not bother to continue reading any further. After writing a headline that will be sure to grab your readers attention, next you should focus on the content of the blog.
Readers either want to be entertained, educated, or enlightened. When writing your content keep these three ideas in mind. A good rule of thumb is that if you don’t like writing the blog they aren’t going to want to read it either..
The last idea I would like to share with you is the flow of your blog. It is important that your blog is easy to read and understand. If your readers are having trouble understanding your thoughts and ideas, they will most likely not continue to read your blogs.
Matthew's Instructional Tech in HRD Blog 